IGREEN FOR AETERNUM – A FLOWER IN PLANTABLE PAPER APPEARS!

Il Re Inox offers you a flower!

Everyone knows “Re Inox”, “Stainless Steel King”, the legendary king of the kitchen. Robust and indestructible, he is the testimonial of the Aeternum brand, leader in the production of strictly Made in Italy pots and kitchen items. Today Re Inox is also gallant, offering a plantable paper flower with the purchase of any Aeternum product. An eco-sustainable communication campaign that Aeternum wanted to create in collaboration with iGreen.

Aeternum, the eco-sustainability of tradition

Founded in 1938, Aeternum has always stood out for the ability to combine robust materials and all-Italian style, creating products for the kitchen that are beautiful to look at and destined to last over time. A concept that refers to the idea of eco-sustainability that past generations had, when they chose products “that last” because consumerism and the tendency to throw and produce waste were definitely not in the plans of Italian families.

However, Aeternum wanted to modernise this idea of eco-sustainability, developing state of the art technologies and materials, such as those used for the Petravera product lines. A non-stick material designed with an eye to environmental sustainability and the health of those who use it. And that’s why Aeternum was destined to choose plantable paper flowers to impress customers – this is, in fact, a gadget that is perfectly in line with the vision of the company, attentive to quality in all its forms.

The iGreen paper flower, the paper that can sprout into a beautiful plant

The plantable paper flower is made of a special paper, available in many styles and weights, which is produced by inserting seeds of different plants and flowers inside it. Plantable paper gadgets can therefore be planted in soil to see a nice little plant sprout after a few weeks.
This is an item that combines originality and practicality, and that will impress those who receive it. Thanks to the iGreen customization service, it can be used for any type of eco-sustainable communication campaign; as an invitation or thank you card, or to accompany the purchase of a product. Its large print surface allows for the insertion of any type of message, from short advertising claims to more full-bodied texts.

Aeternum’s eco-sustainable communication

From the design of pots and pans destined to last for generations, to the development of a technology, the Petravera, which is twice as attentive to the environment. In addition to offering the usual robustness that Aeternum customers have come to love, this line is in fact made with natural mineral particles, confirming the leadership of the company and its vision projected towards a conscious use of resources that is kind to humans and to the environment.

This is a vision that, from today, is also accompanied by iGreen plantable flowers. They are designed to capture the attention of those who, in the field of communication, have already seen everything and at the same time raise awareness of environmental issues, reaffirming the close connection between Aeternum and the positive values of sustainability.