Mercedes-EQ Experience: The exclusive Hedin Automotive event with iGreen Cubes

The largest Mercedes-Benz dealer group in Belgium and the most requested gadgets for eco-sustainable communication, together for the event dedicated to the latest exclusive electric car models. Hedin Automotive Belgium has chosen iGreen Cube, plants in wooden cubes, for the launch of their latest pop-up center, entirely dedicated to electric driving and their eco-sustainable sub-brand, MercedesEQ.

Hedin Automotive, an exciting project in perfect European tradition

Hedin Automotive claim it with pride, and rightfully so – the group of which it is part, Hedin Bil, is still fully owned by those who, together and over 35 years ago, had the intuition to create a company that would distribute quality cars throughout the European territory (and not only). The story begins with a single showroom and two brands: Mercedes and Nissan. This reality soon expanded to include as many as 31 car brands, and a market that literally has no borders. In 2018, it expanded its business to Belgium, where it took over 15 Mercedes-Benz dealerships in two years and became the largest Mercedes-Benz dealer group in that market.

Hedin Automotive has always supported its brands by sharing and actively promoting their philosophy: A resourceful and proactive vision that put solidity, sustainability and hard work as focus point. And when it comes to eco-friendly cars, what better way to promote them, than with iGreen Cubes?

iGreen Cubes and eco-sustainable cars – the green duo in the name of design

There is no doubt that the concept of eco-sustainable cars, which in the past had a bit of a quiet start, is now pushing the entire automotive sector to seek ever more creative solutions, both in terms of engineering and design and with regards to the relationship with customers, with increasingly interesting and captivating eco-sustainable communication projects.

It is with this in mind that the Hedin Automotive Belgium launched the Mercedes-EQ Experience center. A center designed and built for those who want to experience and learn more about the new generation of electric cars produced by the famous German company, which has always been synonymous with elegance and quality, by gaining access to all the necessary information for both private and corporate customers. Furthermore, the center offers very useful test drives to demonstrate with facts that an eco-friendly engine is not the less performing engine that we have been brought to believe so far. And this is also achieved with the help of beautiful plants in the form of iGreen Cubes, that guests can take as souvenir and watch grow, as an original reminder of how a change of mindset is important and needed in our society.

The iGreen Cubes customized for Hedin Automotive

Smart dimensions and elegant design, a bit like Mercedes-Benz cars. It is perhaps precisely this reason why the iGreen Cubes proved to be the ideal gadget for the guests of the Mercedes-EQ Experience center. They have been customized with a round sticker to recall the famous Mercedes-Benz silver emblem with the three-pointed star, and the outer packaging has been printed with sophisticated images. Thanks to this smart customization the iGreen Cube was appreciated and, above all, it raised awareness in the many Hedin Automotive customers who received it. This is, to use a fitting pun, what can be called an idea capable of driving the attention from zero to one hundred in a few seconds!