IGREEN’S ADOPT A TREE AND SPROUT PENCIL FOR FERRERO

Ferrero has always been one of the best known and most appreciated companies in Italy and in the world, and their products have literally fed entire generations. But Ferrero is also a company that has always been driven by a strong ethical sense, which is the basis of their entrepreneurial culture. This is not only towards the people who have made and continue to make Ferrero history, but also through the daily commitment to limit the environmental impact of their activities. On the occasion of the 2020 Environment and Energy Week, Ferrero joined the initiative Adopt a Tree, giving each employee of the Balvano and Sant’Angelo plants a tree and its certificate accompanied by a personalized Sprout Pencil.

A really smart idea to make Christmas gifts an opportunity for eco-sustainable communication within the company. This project has seen the collaboration of iGreen for the supply and customization of eco-sustainable gadgets.

Entire generations grew up with Kinder Eggs, but not only: Ferrero’s values

Ferrero products are not only good in taste, but also in principles. In fact, since its foundation, Ferrero has always wanted to undertake concrete commitments of care and attention to people and the planet, recognizing their importance, which is not secondary to the objectives of economic performance.

Ferrero continues to be committed to pursuing their sustainability goals, which are based on four key pillars – environmental protection, sustainable sourcing of ingredients, promoting responsible consumption and empowering people. In 2019 Ferrero announced their commitment to make all packaging 100% reusable, recyclable or compostable by 2025. As part of this announcement, Ferrero signed the “New Plastics Economy Global Commitment” promoted by the Ellen MacArthur Foundation, of which they have now become a member, showing an ambition to play an active role in eliminating problematic or unnecessary plastic packaging through redesign, innovation and new delivery models.

Adopt a tree: The initiative that promotes reforestation

With Adopt a Tree and Sprout Pencil, Christmas gifts were certainly welcomed by Ferrero employees this year. In fact, in addition to having received a tree each, thus participating in an important reforestation project that will help reduce CO2 and help the local populations of different areas at risk, they will also be able to grow seedlings at home.
How? First of all, with the certificate attesting the adoption of the tree. This, in fact, is made entirely of plantable paper, a special paper that contains seeds inside and that, planted in soil, sprouts beautiful colored wildflowers in a few weeks. And then with Sprout Pencil, one of the most popular eco-friendly gadgets because, at the end of use, it can just be planted in a vase and watered to see – again – aromatic herbs or colored flowers sprout. In short, thanks to Ferrero and iGreen, today the fight against CO2 can also be done at home.