8 Oct, 2019 admin No Comments

Environmental sustainability for corporate identity

Working in an eco-sustainable way is a farsighted and particularly honorable choice for any type of business. This is because, on the one hand, there is no structured plan to help companies to contain the expenses while adopting an eco-friendly work approach, and, on the other hand, the competition from other companies cannot be ignored, and some of these might decide to work in countries with little to no environmental legislation in order to be able to offer lower prices

Sustainable advertising: the consumers’ opinion

There is indeed a problem, but there is also a solution, given by communication and marketing. Around 40% of consumers born between 1980 and 2010 feel encouraged in making purchases if values such as eco-sustainability, ethics, and environmental awareness are present.

This means that a consistent market share is willing to pay more for products or services with a low environmental impact and provided by virtuous businesses. These consumers belong to the generation Z and to the Millennials, who are also more inclined to buying sustainable goods or services. This is therefore why the choice of working in an eco-sustainable way, if adequately publicized, goes from being a source of expense to being a promising market value, destined to grow in time.

Respect for the environment as value to communicate

Many businesses tend to overlook communication when dealing with environmental efforts, but these are actually a very important sign of innovation. In fact, social and environmental values have become the backbone of the creation and restyling of the corporate identity of many promoting companies.

Ahead of times, iGreenGadgets has already been promoting this philosophy, offering green products mainly destined to the corporate world, with initiatives to provide solutions to achieve efficient, coherent and unique communication strategies.

From the LYS Cardboard Operative Desk to fruit with edible logos. But also, innovative gadgets with a modern and elegant design, or all you need for events, however large or small. Our goal is that of providing every customer with the maximum freedom of choice in deciding how to communicate their business philosophy and, at the same time, stand out from the competition.

The iGreenGadgets customization to build a connection between your brand and sustainable values

iGreen Gadgets offers virtually endless customization possibilities, providing eco-sustainable advertising possibilities with logos, prints, and engravings in order to facilitate effective communication campaigns.
Matching a brand with high-quality and aesthetically pleasing products immediately creates a positive association with the represented values in clients, customers and commercial partners. This is the way iGreenGadgets chose to support the development of those businesses that promote a more ethical and sustainable lifestyle.

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