English
Italian(Italiano)
Deutsch(German)
Español
100% biodegradable plantable paper wristbands to celebrate the environment and the arrival of spring: that’s the project from Warner Music Italy and iGreen Gadgets.
The Warner Music Group
Many are familiar with Warner Music Group for its long history of musical successes, vibrating our hearts since 1958 to the rhythms of Pink Floyd and Aretha Franklin, Madonna and Alanis Morrisette, to more contemporary artists like Ed Sheeran and Coldplay. Successes that led to the opening of an Italian section of the label, Warner Music Italy, in 1975. The label boasts evergreen artists like Laura Pausini and Ligabue, as well as newer talents like Achille Lauro and Geolier, demonstrating a continuous search for and attention to market innovations.
Warner Music’s Green Commitment
This same attention is demonstrated by the Warner Group towards the environment. Warner Music Group is no stranger to initiatives that reward diversity and encourage inclusive and respectful attitudes towards people and the planet. Annual ESG reports tell the concrete desire to reduce their carbon footprint on the planet. The choice to increasingly use plastic-free packaging, as well as a wide range of sustainable merchandise, follows this narrative thread. This commitment is also reflected in the collaboration with iGreen Gadgets, born on the occasion of the Warner Music Italy x Earth event.
The ‘Aria di Primavera’ Playlist
The plantable paper wristbands created in collaboration with iGreen Gadgets are indeed an eco-friendly and 100% biodegradable product. The wristband’s customization featured a floral design with a QR Code in the center linking to a playlist called “Aria di Primavera,” featuring songs by Warner Music-contracted artists. A creative and sustainable way to promote their product without harming the environment, but rather enhancing it!
Customized Plantable Paper Wristbands for Musical Events and More
These special plantable paper wristbands are made with special paper that, once planted, grows into flowers and plants. Perfect for large musical events, such as concerts and nightclub nights, they are entirely customizable and very easy to use. Moreover, after their use, you just need to bury and water them to see them disappear quickly into the soil. After a few weeks, colorful wildflowers will sprout from the seeds contained in the bracelets.
