When water meets music: customizable water bricks for Cyrus

The Concertone of May 1st in Rome has always been an important stage for Italian music: an event with over 300,000 live attendees and an average of 2 million TV viewers. Among the many artists who performed this year, one in particular managed to capture attention with energy and originality: Cyrus, a singer who brought his new single, Sete, to the stage. A track that talks about the lies we tell ourselves and others every day, lies that Cyrus has chosen to give up—even at the cost of dying of thirst.

On the occasion of launching his new song during this highly anticipated event, Cyrus decided to accompany his message with our customized water bricks, which were distributed to the audience. A gesture that added an exclusive touch to his performance, delivering a sustainable message from the stage of Piazza San Giovanni. A simple yet impactful idea, reflecting much about him and about a new way of communicating in the entertainment world.

Cyrus: rising talent with an authentic style

Class, grit, and a voice you won’t forget: Cyrus is one of those artists who, even at their first performance, manage to leave a mark. His style blends pop and urban with honest, straightforward lyrics, and the May 1st audience responded enthusiastically to his stage presence. But what truly makes him stand out is his attention to detail and the coherence between his artistic message and concrete choices. Among these, the decision to use customizable water bricks as a communication tool was a strong signal, capable of expressing his personality even beyond the microphone.

A design that speaks of music, sustainability, and identity

The design chosen for the customizable water brick is minimal yet impactful: a list of the most common clichés in romantic relationships, ending with a blank space and a call to action: write down the lie that marked you. These customized water bricks carry a message closely tied to Sete, Cyrus’ latest track.

“Let me die of thirst because I have no more lies to drink,” he shouts at the top of his voice. A powerful line, reflecting the direct tone of his lyrics, and finding in the brick a perfect visual support to be remembered. The fans at the concert greatly appreciated this detail, and the brick became a small collector’s item. Not just a source of hydration, but a true branding tool.

Customizable water bricks for a new event language

More and more artists, brands, and event organizers are choosing the customizable water brick as an ecological and creative alternative to traditional plastic bottles. It is lightweight, easy to carry, fully customizable, and above all, conveys a conscious choice. For an event like May 1st, which pays close attention to social and environmental issues, it was the perfect complement. Cyrus’ choice shows how a young artist can help set a positive example, combining sustainability and communication in a single strategic action.

Choose and customize your water brick

From music festivals to corporate events, from product launches to promotional campaigns, the customizable water brick adapts to any context with versatility. The ability to fully customize the design makes it a powerful tool to tell a brand, an idea, or a story. Just like Cyrus did—leaving a much bigger mark with this small object.